Meet the Leading Experts at FSO2011:

Achieving competitive advantage through superior digital marketing strategies

  • Are you able to effectively engage customers and optimise brand presence through digital channels?
  • Are you able to value your digital effort and justify investment?
  • Are you able to leverage social media to maximize customer engagement?

With the increasing popularity of various digital channels today’s consumers will most likely check digital media and review sites before deciding which financial products and services to choose. The industry is facing a great-than-ever pressure to maintain competitive advantage through superior digital strategies.

Financial Services Online 2011 will bring the leading marketing professionals from the top financial services organisations together and share their practical experience and key learnings along the journey of digital marketing. The conference will provide an excellent platform for all attendees to obtain the most updated information, strategies and solutions to better cope with the rapidly changing digital environment, engage customers and optimise brand presence as well as maximise the ROI of online marketing.

FSO 2011 is the ONLY conference in Australia entirely focusing on the practical strategies to boost digital marketing in financial services sector

You cannot afford to miss out on hearing the latest developments and strategies in the digital arena from your peers, including:

  • Implementing Effective Digital Marketing Strategy
  • Coping with the Rapidly Changing Digital Environment
  • Leveraging Social Media for Marketing
  • Unleashing the Power of Mobile Marketing for Financial Services
  • Facilitating Online Marketing Channel Development and Deployment
  • Optimising Website Development to Engage Customers and Increase Conversion
  • Gaining Practical Insights into the Best Practice Email Marketing
  • Promoting Cross-selling and Up-selling Online
  • Aligning Investment in Digital to Business Strategies
  • Boosting Traffic and Optimising Conversion Rate in Your eMarketing Campaigns
  • Employing Multi-channel Media Attribution and Optimising Marketing Budget Allocation

Make the Most of Your Time Out of the Office with an Evening Workshop and a Full Day Masterclass:

Evening Workshop: Employing Multi-channel Media Attribution and Optimising Marketing Budget Allocation

Full-Day Masterclass: Driving Conversion through Website Optimisation

What Our Speakers Think About FSO 2011?

Why is this conference important to the industry?

“This conference is vitally important to the FS industry as the web will be the channel of growth for financial services business and consumers will demand the ability to interact seamlessly with all FS organisations as and when they choose to do so.”

What Key benefits are you expecting to get from this conference?

“Great insight into how to develop successful online channels for the FS industry”
Martin Newman, CEO, PRACTICOLOGY

Global e-commerce leader and one of the UK's most experienced e-commerce practitioners

Event Partners Exhibitor
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Spotlight Partner
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Media Partners
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